This playbook will provide you with tips and insights into the many challenges that you need to know as a freelancer or consultant in the instructional design and eLearning world.

It will guide you through each step from getting started and goal setting, to quoting, creating a portfolio, meeting client deadlines and everything in between.

"Many times in life, we are held back from achieving our goals because we do not commit ourselves wholeheartedly. With an escape route in mind, we hold ourselves back from giving our all."

Idowu Koyenikan

Maybe this sounds like you?

When the founder of Belvista Studios, Kim, first entered the freelancing world, she was confident in her skills as an instructional designer and eLearning developer. She knew that she could add value and wanted to add this value on her own terms. She wanted to choose her lifestyle and work for clients that she connected with.

What Kim realised was that she had a lot to learn when it came to running a business. She now was not solely an instructional designer or eLearning developer. She took on all of the roles required to run a successful business—whether it was marketing, finance or business strategy. 

Kim had always had the dream to run her own business so she naturally researched and learnt as much as she could to be successful. What became evident was that whilst researching was useful, the real magic happened when she learnt through experience. Over the years Kim has experienced the highs and lows of the freelancing world and is now in a space where she is confidently and happily running a thriving studio. Kim’s success has inspired her to create this opportunity for you—to learn from her experience and accelerate your success as a freelancer in the instructional design and eLearning world.

What challenges will it help you overcome?

  • Get paid what you are worth and for the full scope of work you are engaged for.
  • Avoid making costly business mistakes and put measures in place to protect yourself.
  • Find clients and attract them to you.
  • Learn from our mistakes before you make your own.

Who is it for?

Aspiring or new freelancers and consultants who:

  • Require support with a step-by-step process to follow.
  • Find themselves passionate about what they do but feel overwhelmed by the business management aspect of being a freelancer or consultant. 

What makes our secrets so special?

Well, we are glad you asked.

At Belvista Studios we have grown from just 1 freelancer to a team of 4 in the space of 3 years! We have award winning solutions under our belt and a large number of happy clients who keep coming back for more. 

We love what we do (and so do our clients) so we want to share our knowledge with anyone out there who may be facing the same struggles that we had when we first started out as a studio. 

For this reason we have developed this playbook to get you from zero to instructional design business hero. All you need to do is take action!

We know that everyone's journey will be different and there is no right or wrong but we feel that what we have learnt on our journey is incredibly valuable. We only wish that we were offered something like this when we first started out in the industry as freelancers. Experience is everything when it comes to freelancing and by investing in yourself through this playbook, our experience becomes yours.

Our team knows that this playbook will add value to you as freelance or consultant instructional designers and eLearning developers.

The results we receive as a studio prove it and it is the exact systems and processes that support Kim as she reflects and improves Belvista Studios.

What's included?

A 91 page freelancer playbook (in an easy to edit PowerPoint format) for aspiring and new freelancers and consultants featuring:

  • The step-by-step approach that we developed as a result of successfully starting our own studio.

  • 35+ pages of ready to complete templates and activities.

  • 7 helpful calendar reminders to help keep yourself accountable and on track.

  • 2 script templates to help you talk about price and value.

If you want to invest in a new way of working and living, invest in yourself first.

This playbook has an expansion pack in the form of a monthly subscription to our Mastermind Group.

It includes additional templates and 2 x online group coaching sessions with Kim per month.

Compare our Freelancer/Consultant Development Opportunities

Your coach

Kim Tuohy

A down-to-earth chick with a passion for creating learning that inspires, and a passion for supporting and developing others.

This has been designed by and will be hosted by the founder of Belvista Studios, Kim Tuohy.

Belvista Studios is an award-winning instructional design and eLearning studio. Kim has significant experience in the industry, being involved in not only the hands-on aspects of the instructional designer role but also the business building and marketing aspect of the industry. Her passion for instructional design and eLearning, along with her relentless efforts to gain a strong handle on how to market what we do at Belvista Studios, has led her to create helpful resources to support others in the industry.

"If you have a dream you can spend a lifetime studying, planning, and getting ready for it. What you should be doing is getting started."

Drew Houston


  • How does this playbook differ from other freelance courses/resources?

    The principles of business are the same no matter the size or industry of the business (we believe). The language and scenarios within this playbook are specific to our industry.

  • Can I connect with your team for further support and coaching throughout this process?

    You can invest in coaching with us if you like. There will also be a discussion function once you have purchased the playbook. You may want to take advantage of the many other ways you can interact with us, such as Instagram, YouTube and LinkedIn.